THE INNOVATION DELUSION: How Our Obsession with the New Has Disrupted the Work That Matters Most
"Innovation" is the hottest buzzword in business. But what if its benefits have been exaggerated, and our obsession with finding the next big thing has distracted us from the work that matters most? Argues that our way of thinking about and pursuing innovation has made us poorer, less safe, and--ironically--less innovative.
Format: Hardbound
Pages: 260
Publisher: Currency
ISBN: 9780525575689
Item #: 7957696
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