SELLING 'EM BY THE SACK: White Castle and the Creation of American Food

The first to market both the hamburger and the "to go" carry-out style to American consumers, White Castle quickly established itself as a cornerstone of the fast food industry. Its founder, Billy Ingram, shrewdly marked his hamburgers in large quantities at five cents a piece, telling his customers to "Buy'em by the Sack." 22 pages of photos.